Audiences are used to target content to users based on their jobs or tasks within the organization. Users in an audience will see audience-specific content on the site that is not available to other users.
Alternatively, on the View Audiences page, click New Audience on the toolbar.
Note Audience rules can be added from the View Audience Properties page.
The Add Audience Rule page appears. For more information, see Adding and Editing Audience Rules
You must add rules to an audience and then compile the audience before content can be targeted to the audience.
Note You can add, delete, or edit audience rules from the View Audience Properties page.